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Fundamentals of Digital Marketing

    Fundamentals of Digital Marketing

    Today, our online experience is much more than just looking at emails. The online world is a part of our daily lives, from talking to friends and family to making a weekly grocery store, finding new vacation destinations, and researching things to do in your area. As the time we spend online grows, so do digital opportunities. The online experience is constantly evolving because content creators, businesses, and app developers can discover new and innovative ways to help us shop, learn, and connect. So whether you are a business owner yourself or would like to work for it, now is an excellent time to step in and see how you can get involved in the digital world.

    But where do you start?

    There it is. Developed by Google Digital Garage and modified by MasterIT, this course gives you an easy way to navigate digital marketing ideas and get the information you need to be confident.  we’ve organized it into short courses to make it easier for you to choose new skills or improve your existing knowledge. No matter your interests, there is a topic here to help you meet your online goals.

    Digital marketing articles are professionally made and allow you to learn at your own pace. Take tutorials or complete multiple topics at once – anytime and anywhere you want. And if you would like to get a course, there is an option to complete all the subjects and tests and be awarded an official MasterIT certificate.

    No matter your level of competence or what you would like to achieve, MasterIT will help you build your digital marketing skills. Improve how your business performs online, grow your CV, or log in to learn something new. Digital marketing is an umbrella term for marketing products or services using digital technology, especially the Internet, but includes mobile phones, display advertising, and any other digital means. Digital Marketing Essentials: Web Development Structure, Online Profit Models, Content and Information System Programs, Architecture, Analytics, and Key Web Tool

    Web Development Framework

    A Web Development Framework focuses on the unplanned elements of a website design, i.e., tagging and coding. HTML widely targets few mark-up languages for website design that defines text and CSS to describe the presentation of web pages. Other vital topics for ongoing research in this section are responsive web design, applications, the domain name server (DNS). Online Profit Models: This is about how a business aims to make money by setting up a website. Some of the fastest online models we encounter in our daily lives are Amazon, SpapDeal, Flipkart, known as Affiliate models and just dial, India art, and Magic bricks are called Aggregator models. Just look at the various websites you browse regularly and understand their way of making money online.

    Content Management Systems

     CMS serves as a virtual environment where content can be stored, managed, retrieved, reviewed, and published and therefore saves time and money. The few leading CMS platform providers are WordPress, Drupal, and Hoopla, all of these platforms are open source and free to subscribe, download and use. Content & Information Architecture: Content is like ‘Glue’ which keeps your visitors tied to your website. The website should be easy to browse with a well-defined website layout. Content writing is equally artistic, and good intentions will not only attract your audience. Still, they will also improve your site’s performance, keep your level of engagement minimal and ultimately help you achieve your business goal. Creating, incorporating compelling and unique content is, therefore, an essential aspect of digital marketing.

    Search Engine Optimization (SEO)

    On the page, anything you can do on your website and Off-page can be called a link building elsewhere. Analytics & Webmaster Tool: Google Analytics is a free tool that needs to be embedded in your website. Few paid tools are Omniture and Site Catalyst. In addition, the webmaster tool helps detect any malware/threats on the website and warnings with warning messages to see a problem affecting the performance of the website. Ultimately it’s about getting started, and eventually, you will learn as you engage in regular reading, exploring, and applying your knowledge to practice.

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