Introduction to SEO
You’re a newbie who’s just created a website or blog. Your search for your content on search engines but can’t seem to find it? You don’t have any visitors to your blog, do you? So, what exactly is the issue? It’s a little-known fact that it’s SEO.
Follow the steps in this article to learn how to get your page to the top of Google’s first page, because who goes past page two? What’s in there, do you have any idea?!
So, how will people find out about your website and come to your blog to read your articles?
A quick Google search for the number of new blogs published each day turns up over 4.4 million results.
So the competition is too high! How should you rank your website and blogsite top to get more visitors and views? Stay with me.
What is SEO (Search Engine Optimization) ?
Search anything on the web browser you can see some pages rank on top of the order. Simply this is SEO.
SEO, or search engine optimization, is a method or approach for ensuring that people find your blogs online via engine searches and getting free visitors, known as “organic listing.”
Let me expand on this and go through some specifics.
When it comes to SEO, there are three things to consider: you, the search engine, and the searcher. When you post a new blog article, you want it to be at the top of the search results so that others can find it.
What are the workings of search engines?
While most search engines keep their algorithms hidden from the general public, we do have some insight into how they operate.
But, before I go on regarding search engines and their algorithms, I’m going to switch to Google and stop mentioning search engines. Let’s face it, Google handles 90 percent of all global queries. When you initially launch Internet Explorer, Bing searches are performed to find the Google page.
Let’s get back to our main point. When a new post is published online, Google begins skimming the page for the keywords used in the content. This is how Google will determine the topic of your article.
Google also looks at the page’s bounce rate. The time visitors spend on your page determines your bounce rate. The user spends more time on the site, which means a lower bounce rate. The smaller your bounce rate, the higher your page ranks in Google searches.
SEO Types
- On Page SEO
- Off Page SEO
Consider having a Juice Bar in your hometown. To success your Juice bar, you must complete two tasks. First your need to design an attractive place for your business. Then you need to supply them with good and tasty juice for them.
Making good Juice is similar to On-Page SEO. People stay on your website because of the design of your material, as well as the value and keywords in it. While designing your Juice bar to attract customers is similar to off-page SEO to help Google and other search engines rank your website higher
On Page SEO
In on-page SEO mainly we have to pay attention for these areas,
- Content
- Keyword
- Design
Content
Content is the key to on-page SEO. Readers are happy when they can find all the information that they need in one article.
Google “easy homemade papaya juice”. Google will make every attempt to provide you with the best article, one that discusses the best recipe with the fewest ingredients and the shortest preparation time.
It does not display the best papaya juice in town; instead, it displays exactly what you requested.
This is why you must provide the best content in order for Google and your readers to value what you are offering.
also, there are two types of content. short term content that will have no value after some time period, such as posting about “best gaming PC for 2022”, and evergreen content that means the content value for a long period, such as posting about “how to start earn money from the internet”.
Keyword
Keywords are the terms that people will use to search for information.
When attempting to rank higher, make sure to use particular keywords. “Best homemade papaya juice,” for example, is better and more accurate than “papaya juice.”did you get my point.
There are many free tools available to help you in selecting the best keywords.
The example below shows how to find good keywords for a papaya juice search using a tool from h-supertools.
Design
We’re not talking about the design that makes a search engine want to rank your page; that will come later. We’re talking about your content’s design.
It’s critical to make sure your post’s headline, titles, and overall content organization are clear to the reader.
Make sure you have captions and descriptions for your images. For the search engine to analyze this image, use the keywords in your description, and it will be listed for that specific keyword. This will improve the overall rating of the article for that specific keyword.
Off Page SEO
Now we get to the phase where we entice Google to give our page a higher ranking. Many elements have a role in this, and some of them are listed below.
- Page Speed And Bounce Rate
- Security
- Backlinks
Page Speed And Bounce Rate
When was the last time you waited a minute for a page to load? Or how about 25 seconds? You can’t remember, that’s right. Google understands that time is the most valuable thing in life.
Your bounce rate will increase if your page is slow. People will click the link and then leave in less than 10 seconds if your page does not load.
This will result in a high bounce rate and, as a result, a lower Google page ranking.
Security
The security of your website is becoming a crucial factor in SEO rankings.
Furthermore, if you open a non-secure website with Google Chrome, you will see a warning. After viewing the warning, people will leave your website. This is a major issue now that Chrome is the most widely used browser in the world.
Ensure that your website begins with HTTPS. What exactly does that mean? It means that all data sent between your website and your visitor is encrypted at all times. Installing an SSL certificate on your website will help you do this.
Backlinks
Any search engine considers a page that has a lot of links pointing to it to be very important. This is the purpose of backlinks.
But, let’s face it, no one will link to you if you aren’t a really important website that everyone is talking about. I know it’s sad, but it’s the reality. You must take the initiative to obtain backlinks.
Make contact with other blog owners to see if you can exchange backlinks. However, prioritize quality over quantity. It’s more important to have a well-known company backlink to your blog than it is to have a lot of non-read pages backlink to you. according to SEOs, important blogs discuss about other important blogs. As a result, if you have high-quality backlinks, Google will give your page a higher ranking.
Best Tools for Good Ranking
If you’re running a WordPress blog, “Yoast SEO” is the most common plugin to install. It gives you suggestions on how to improve your page’s ranking. It looks at your post and tells you what’s excellent and what’s not. Here’s an example:
SEMRUSH is another tool that might assist you with your ranking.
SEMRUSH is the ultimate SEO tool that can help you gain a better understanding of your competitors, identify your top organic and paid keywords, perform backlink research, and much more.
Make sure to check it.
Conclution
While following a decent SEO method does not take a lot of time and work, if you don’t, your content may suffer as a result.
It may take you 4-5 hours to create a blog article, but it is up to you to determine if your piece will be read for years or not at all. Simply set aside 10 to 20 minutes after you’ve finished your post to make the necessary changes. These adjustments will improve your SEO ranking, allowing you to reach a larger audience. Perhaps your post will stand out after using a terrific optimization strategy!